Samarskaya & Partners Business Card
Having previously had professional business cards go unused, I concocted these for informal settings. In a casual atmosphere the shared conversation tended to vary as I identified as a sometimes typographer, sometimes wordsmith, friend, pickler, cyclist or dinner curator. The solution of using the standard pager greeting appealed to me as introductory, colloquial and open-ended.
The design employed a custom 7-segment typeface as a nod to pager displays, with colors chosen to emphasize on the hello. Serving as a nod and a wink to the millennial generation, a card that simply says, “Call me, we’ll talk.”